Only in an industry with grotesquely overextended operating costs could a film like Hulk take significant creative risks, gross a quarter-billion dollars, and still be regarded as box office poison. Even in an economy stacked against their audience awareness, comics properties like Teenage Mutant Ninja Turtles and The Walking Dead have achieved multimedia success while remaining independently owned. Steadily decreasing capital costs for multimedia production could allow this to become the rule rather than the exception.
Did Someone Say McThor’s? on C4SS Media