Mass-production corporate capitalism is statist to the core — a creature of the state. And the kind of mass consumerism and market segmentation that results in 23 brands of deodorant is absolutely vital to the survival of that system.
Corporate capitalism is very much about growth for its own sake, with waste production and planned obsolescence — as well as brand differentiation based on packaging, image and mostly cosmetic differences in features to create stable demand — to prevent backlogs and keep the wheels of industry turning. (Just in passing, a genuinely free market would if anything probably have a lot more variety, with choices between many craft products from local artisans; mass production actually depends on limiting genuine variety in order to lengthen production runs and minimize retooling.)
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