While Yelp is largely powered by user-created content, the users themselves don’t own or help run Yelp. Instead a board of directors and a CEO do. Sure, the terms and conditions say that the user-generated content belongs to the user, but Yelp can remove it at any time for any (or no) reason. Yelp can use the information however it wants, and by posting there you agree to that use. Moreover, Yelp is the platform. You don’t own the space, you’re merely accessing it to spread information … but Yelp has the ultimate control.
With all of that power, money and discretion at their fingertips over a massive project, abuse is more than likely to follow.
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